For media inquiries or to be added to our press list, please drop us a line at: Click to email firstname.lastname@example.org
FOR IMMEDIATE RELEASE
Contact: Leslie Pritchett
Email: email@example.com (firstname.lastname@example.org)
Peralta Junction to fuel community, creativity in West Oakland
Artists, social entrepreneurs transform vacant lot in pilot project
OAKLAND, September 24, 2012 — For three months this fall, a 24,000 square-foot vacant lot at the intersection of Mandela Parkway, West Grand Avenue and Peralta Street in West Oakland will be transformed into a creative community space filled with art and commerce. Each weekend from October 4 to December 15, the Peralta Junction Project will harness the strong local presence of the industrial arts and artists to create rich social and economic opportunities for an often-challenged neighborhood.
With the help of scores of participating artists and volunteers, the project team has begun to clean up and rejuvenate the space, which until recently was full of weeds and all but invisible. Talented local mural artists have transformed the long fence facing Mandela Parkway into a vibrant, interactive perimeter. Soon tents will rise, art projects will be installed, carnival lights will be illuminated and the space will come alive with art installations, creative workshops, performances, micro-retail shops featuring local artisans, Oakland-based food trucks, a tented gathering place, and pumpkins.
“We hope to create an economically sustainable, communal creative space for people who live and work in our neighborhood,” said LesliePritchett of Commonplace Productions, one of the project’s organizers. “We invite anyone and everyone to help shape and share in this evolving social project.”
Key features of the project will include:
• A series of three highly-interactive, large-scale art installations, beginning with M.T. Pocket’s Traveling Midway of Curiosities and Delights
• A Pumpkin Patch, with artist-led pumpkin carving programs
• Food Trucks, featuring some of Oakland’s finest mobile purveyors
• A Pop-Up Market, featuring the wares of local artisans
• D.I.Y. workshops and demonstrations with local arts organizations such as The Crucible
• Community Movie Night on Thursdays
• An artist-built stage featuring local performing artists
Marcus Guillard, a founder of the One Hat One Hand design-build collective and Leslie Pritchett, Director of Commonplace Productions will lend their experience as artists, administrators, and change agents in leading this group effort. A strong list of key collaborators includes The Crucible, American Steel Studios, Stageworks Productions and The Burning Man Project.
The project team is busily preparing for Grand Opening Weekend, October 6 and 7, when Peralta Junction will be open from 10 a.m. to 6 p.m. and will feature performances, pumpkins and pumpkin carving, workshops, live painting demonstrations, face painting, clowns, carnies, food trucks, vendors and more!
If this pilot project is demonstrated to be viable, the project team hopes to move forward with a longer-term, five-year program at the site that includes arts-based programming, community space, and micro-retail shops and restaurants housed in artist-designed and converted shipping containers.
Details regarding participating artists, key collaborators, vendors, food trucks, and the current project event schedule are available online at www.peraltajunction.com.
High-resolution images are available for download at http://bit.ly/
# # #
September 28 – 2012 San Francisco, CA – The Burning Man Project and Downtown Project are partnering to bring vibrant, interactive art and culture to downtown Las Vegas. The two organizations share a common goal of stimulating civic engagement and economic development, and will be working together to bring large-scale installations and other forms of Burning Man-style art and events to downtown Las Vegas.
“We are excited about working with Downtown Project,” said Burning Man Project Founding Board Member Marian Goodell. “Las Vegas provides a rich landscape ripe with opportunities for civic participation and public gathering, and we look forward to engaging in this collaborative effort.”
The partnership will enhance First Friday in Las Vegas by providing more opportunities for participation and interaction, strengthening the event’s civic-minded emphasis, and developing ways to keep attendees connected. The partnership would also like to provide storage, or a museum space, for art cars in Las Vegas so that they can participate in the First Friday and other public art events. In order to facilitate this process, the Burning Man Project is hiring a liaison, or “cultural attaché” that will be based in Las Vegas to work closely with Downtown Project.
The Burning Man Project is a 501(c)(3) non-profit organization whose mission is to catalyze creative culture around the world. Based in San Francisco, the Burning Man Project seeks to promote the culture and principles of Burning Man, and draws on the community of artists and participants of the annual Burning Man event in Nevada’s Black Rock Desert to facilitate this process.
Downtown Project was formed to help transform downtown Las Vegas into the most community-focused large city in the world by inspiring and empowering people to create a vibrant, connected urban core.
For inquiries, please contact:
• Mimi Pham, email@example.com
• Marian Goodell, firstname.lastname@example.org